Republicans Know Their Base is Dumb

March 3, 2010 at 5:03 PM 2 comments

From Politico:

The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to “save the country from trending toward socialism.”

In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.

The presentation explains the Republican fundraising in simple terms.

“What can you sell when you do not have the White House, the House, or the Senate…?” it asks.

The answer: “Save the country from trending toward Socialism!”

[...]

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”

Major donors, by contrast, are treated in a column headed “Calculated Giving.”

Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”

If the RNC’s base was well-informed, they couldn’t get away with this crap.  But they aren’t, so the can.  (The same holds true for Fox “News” by the way.)

Entry filed under: Republicans, Including Wingers & "Moderates". Tags: .

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2 Comments Add your own

  • 1. LindaH  |  March 3, 2010 at 5:30 PM

    Isn’t that the truth. Try to have a factual conversation with a lot of Republicans here. They will take an issue and mimic what they hear from Brown and Fox News, then complain. I have given up trying to convince them to look at other viewpoints. If I ask them for proof of what they are saying …99% of the time they cannot come up with ANYTHING.

    If I ask what the people they are supporting are offering as positive they cannot answer that either.

  • 2. Say It Ain't So Already  |  March 3, 2010 at 5:39 PM

    I know. It’s both alarming and pathetic.

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