Say It Ain't So Already

The Fox Business Network (FBN) is History

February 9, 2012 at 7:21 PM Leave a comment

Fox Business Replaces Its Primetime Lineup with Reruns

Fox Business Network announced Thursday they will replace their three primetime programs with “encore presentations of the channel’s top post-market programs,” also known as reruns of Lou Dobbs Tonight. The network is getting rid of FreedomWatch with Judge Andrew Napolitano, Power & Money with David Asman, and Follow the Money with Eric Bolling. Fox Business has struggled with ratings compared to other networks, and in the short term, it doesn’t feel like reruns are going to improve anything, but then, maybe they’re just regrouping. Only time will tell.

I was at the NewsHounds when the Fox Business Network (FBN) debuted in October, 2007. After watching for several days, it was clear that Fox’s intention in launching FBN was to in essence air a channel centered on right-wing propaganda couched as a “business news” outlet.  I knew that wouldn’t fly.  People who were/are looking for information as to where and how to invest their money want facts.  They want facts and/or informed opinions as to what the future holds in terms of risks, upsides and downsides.  They don’t want Sean Hannity-like rants.

Conversely, the folks who want “news” (and Sean Hannity-like rants) had the Fox News Channel (FNC).  Why would they migrate to FBN?

When Neil Cavuto (of both Fox News and FBN) started to beg people to watch FBN, I knew they were in trouble:

By the way, in about 90 minutes, I will be speaking live with Rudy Giuliani. It will be his first interview since outlining his tax plan. You can only catch it on Fox Business Network. That’s coming up at 6:00 p.m. Eastern time. If you don’t get this network, demand this network from your cable provider.

So this news about Fox Business replacing its primetime programs with reruns — who does that?  — can only signal the beginning of the end of the farce that was the Fox “Business” Channel.

RIP.  I give it until the end of the year.  Fox won’t risk tarnishing its brand by closing the channel prior to November 6.  After all, they’ve got “fair and balanced” work to do, i.e., putting a Republican in the White House.

Entry filed under: 2012 Election, Fox "News"/ Fox "Business" /Rupert Murdoch / Wall Street Journal, Republicans, Including Wingers & "Moderates". Tags: fox news channel.