Archive for June 9, 2012
This would be Barack Obama today in a message to Netroots Nation:
“Change is hard, but we’ve seen that it is possible,” Obama said. “As long as you’re willing to keep up that fight, I’ll be right there with you.”
Here’s the video:
“I’ll be right there with you?”
Whut? Like this?
Fool me once…?
My hubby and I went to this food truck party last night and it was crazy fabulous. I love the idea of food trucks:
John and Debra Grabowski sat at a picnic table in a crowded festival tent at the Gateway Park Fun Center near Boulder on Friday, carefully putting down several plates of food they had just grabbed from the nearby Street Eats 5280 truck.
The event featured 10 food trucks from the Denver and Boulder County areas including Street Eats and local favorites such as Comida, Heirloom and the Tasterie Truck. The Grabowskis settled in to chow down on a salad and Hawaiian-style Kalbi rib plate, as their grandchildren enjoyed sweet potato fries.
The Truck It party idea originated several months back, organizer and Tasterie Truck co-owner Shannon Aten said, but took a while to materialize because truck owners could not get approval to throw the party in city limits.
Gateway, at 4800 N. 28th St., falls outside of Boulder, freeing the trucks to group together, which is not allowed under the 2011 city ordinance allowing food truck businesses.
“The trucks were stoked,” Aten said as she, Miller and his parents dished out creme brulee, key lime pie and other sweets Friday. “A lot of us are starting our second year (in business). Year No. 1 was about surviving. Year No. 2, we want to expand and have some fun. Boulder is so thirsty for food trucks.”
On Friday, trucks offered everything from quesadillas to slow-cooked pulled pork to ice cream, as local deejay Zach Johnson provided music and kids played with hula hoops or in Gateway’s outdoor maze.
Boulder is crazy not to allow “food truck events.” This one was so fun. Who is the city protecting? Established, corporate-owned restaurants? I don’t know but I do know that I love food truck parties.
Remember Van Jones? Obama hired Jones as his Special Advisor for Green Jobs, Enterprise and Innovation but when the righties dug up a sliver of dirt on him Obama didn’t fight back and within six months he was gone. You know, hope and change.
Too bad for Obama and too bad for us. Obama needed/needs to hear this ten times a day:
A shorter title for this post might be, “Confessions of a Former Coca-Cola Marketing Executive”
Todd Putman stepped up to a podium Thursday ready to break with his past.
Stretched before him was a ballroom full of public health officials and community activists, gathered in Washington for a “National Soda Summit” on how to loosen the soda industry’s grip on the American appetite.
To fast forward in a fairly long article:
From 1997 to mid-2000, [Putman] was a top marketing executive at Coca-Cola.
“It took me 10 years to figure out that I have a large karmic debt to pay for the number of Cokes I sold across this country,” he said.
On Thursday, he came to settle it.
“I’m not against soft drinks per se,” he began carefully. “What I am for is balance of power. And I think the power has shifted in the wrong direction. The resources, the scale, the intelligence, the strategy these companies use is intense.
“We need to take all that thinking . . . all that strategy and convert it — jujitsu it — to healthy products.”
Such a mission would have been inconceivable to the man who joined Coca-Cola back in 1997, Putman said during an interview before the speech.
“It’s one of the great marketing machines of the world. You’ve got so many tools at your fingertips. . . . You’re dealing with Michael Jackson, the NFL, multimillion-dollar decisions,” he said. “If you’re interested in moving consumers, then you’re most happy when you move millions of consumers. . . . It’s exciting, intoxicating, even. I felt like the king of the world.”
For all the range and reach of Coke’s marketing operation, Putman said he quickly learned it was built around one goal: per capita consumption. “How can we drive more ounces into more bodies more often?”
Putman tells a fascinating story. It’s a real indictment of the industry, straight from the horse’s mouth. I suggest reading the whole thing if you have time.