Fox News “Glam?”
Here’s a smart article about Fox piling the makeup on its female anchors and guests. My theory as to why they do it is there’s a hooker-esque aspect happening there, with the females madeup to exude a come-hither persona to give the old white men audience members some sex with their hate and violence.
Growing up in the South, my friends and I had a unified theory of beauty: the more blue eye shadow you were wearing, the better you looked. We used as many shades as we could, buying big discount-store palettes and layering the stuff from lashes to eyebrow. I don’t know how this look got started or why it has such a regional flavor. But it was with a certain amount of nostalgia—you might say a shock of recognition—that years later, sitting in the makeup chair at Fox News, preparing to promote a book, I watched as the makeup artist lavished blue shadow onto my lids, so much shadow that I felt I should be wearing a sash and tiara.
Afterward, I made some inquiries among other women who had been guests on Fox and among the makeup professionals who work in the brightly lit warrens of the news-talk-show industry, transforming dozens of faces a day. I learned that while the vivid blue of my eye shadow may have been an aberration, its heavy application was not. “Pageant queen” was one of the kinder articulations I heard of the female aesthetic at Fox News and its financial counterpart, Fox Business; “glamour nighttime” was another. “At Fox, they look very painted,” a makeup artist at CNN said pointedly. (This makeup artist, like many of those I spoke with, preferred not to be named, for fear of losing future assignments.) A publicist who works with high-profile news makers recalled that Fox covered one client’s face with so much bronzer that she “looked like a female George Hamilton.”
But the best explanation for Fox glam may be the channel’s largely conservative audience. An argument can be made that conservative women are typically less squeamish than progressive ones about embracing what the sociologist Catherine Hakim calls “erotic capital,” otherwise known as using your looks to get ahead.
“They’re definitely pandering to a male audience,” says Meli Pennington, a makeup artist who runs a blog called Wild Beauty. Also, cable-news viewers tend to be older, so Fox may be specifically catering to the sensibilities of older men, she posits, by making women a little “brighter.” She means this literally. “You think of Hugh Hefner’s girlfriends,” she says: “As he got older, they all get brighter and blonder. Look at Anna Nicole Smith. It’s like the large-print edition of women.”
“Fox glam?” I call it Fox cheap.
Oh, and Fox is also fighting this common belief among wingers (via Ann Coulter): “I think all real females are right-wingers and I can tell you that based on experience — and my bodyguard will back me up on this — all pretty girls are right-wingers.”
Entry filed under: Fox "News"/ Fox "Business" /Rupert Murdoch / Wall Street Journal. Tags: .