Olympic Tidbit You Should Know

July 23, 2012 at 10:51 AM Leave a comment

If you’re planning on watching the Olympics and the camera happens to pan the “London Eye” and it’s glowing bronze, silver or gold, here’s why:

The London Eye will be transformed during the Olympics to show global Twitter sentiment towards the Games. The more enthusiastically you tweet, the brighter the tallest Ferris wheel in Europe will become.

We’ve written before about how this year is the “social media Olympics“, and here’s another way they Olympics are whipping up a Twitter frenzy.


Starting 21:00 BST every day of the Olympics and the Paralympics, the Eye will be lit up to reflect Twitter sentiment towards the Games. Those who use the hashtag #Energy2012 will have their tweet joined with others, analysed by an algorithm developed by sentiment analysis experts.


The show itself will be a 24 minute presentation every night, with each minute representing one hour’s sentiment earlier that day. It will also include a bronze, silver or gold light show, depending on which medals Great Britain brings home.


This could be kind of fun.


Entry filed under: Musings.

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