CNN’s Jeff Zucker Shooting for Zero Ratings
Jeff Zucker left NBC Universal last year to head CNN without, apparently, any idea of how he was going to resuscitate it:
Despite the mishmash of shows and documentaries that will air in the 10 p.m. hour for the time being, [CNN’s president Jeff] Zucker told TV Newser that CNN is committed to news:
The fact is CNN is actually offering more hours of live news programming today than we have at any point in the last five years. So the two [live news and documentaries] are not incompatible. We are always there when news happens. We’re in Ukraine this week, and Crimea, in tremendous numbers, offering round-the-clock coverage, far more than anyone else.
That may be true when it comes to breaking news, but it does seem to conflict with what Zucker said in December when he told Capital New York that “we need more shows and less newscasts.”
Sounds like he doesn’t know what CNN needs.
What CNN needs is bold, decisive action. But instead, Zucker has taken a more haphazard approach that will only ensure that they will remain in the cable-news ratings cellar for some time to come.
Sheesh. I’ve never heard a corporate honcho sound so lost.
Entry filed under: CNN / TimeWarner.