This Tweet Took Nearly Two Months to Compose

May 27, 2014 at 7:19 AM Leave a comment

From Business InsiderWe Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet:

Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking their attention. Every few seconds, your favorite brands are tweeting at you.

But what most people don’t know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, approve, and publish one corporate social media post.

Take this tweet, which Huge posted for its client President Cheese on April 30, but had been in the making for nearly two months.
via Business INsider

(Image via Business Insider)

Really?  It took as many as 13 people and nearly two months to compose THAT?  I don’t know whether to laugh or cry.


Entry filed under: Corporatocracy.

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