Time, Inc., Wants its Writers to Cater to Advertisers
What passes for “journalism” in the corporatocracy that is the USA circa 2014:
Time Inc. has fallen on hard times. Would you believe that this once-proud magazine publishing empire is now explicitly rating its editorial employees based on how friendly their writing is to advertisers?
Here you see an internal Time Inc. spreadsheet that was used to rank and evaluate “writer-editors” at SI.com. (Time Inc. provided this document to the Newspaper Guild, which represents some of their employees, and the union provided it to us.) The evaluations were done as part of the process of deciding who would be laid off. Most interesting is this ranking criteria: “Produces content that [is] beneficial to advertiser relationship.”
I don’t guess I’ll be reading TIME magazine anymore.
Entry filed under: Corporatocracy.