I’m Hating on Marsala Tonight
Annually Pantone declares a particular color “Color of the Year”. Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012. The color purportedly connects with the zeitgeist; for example the press release declaring Honeysuckle the color of 2011 said “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.” The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.
A few weeks ago Pantone decided that Marsala is next year’s color. Period. That means Pantone wants us to wear their color, decorate with it, put it on our lips, paint with it and everyone from QVC to Burbury is undoubtedly scrambling to put stuff out in that color as we speak.
Ugh. It’s a drab, depressing red. Dusty. Been there done that during the Queen Victoria era. My grandmother, who was born in 1896, would have loved it.
I hate it.
Just sayin’. Buy. By.